These days we see massive changes in political environments. There are new political parties and movements as well as revolutions like they happened and continue to happen in the Arabian world and other countries. Social networks like Twitter and Facebook played an important role in organizing these movements.
This presentation has been given at the EMEA Partner Summit 2011 in Dublin together with my colleague Joel Berman.
It gives an overview of the dos and don'ts of community building and fostering. Joel is giving great examples for each section.
You can also access the audio recording and the SVG file that I used for presentation. It has been created with Inkscape and the Sozi extension.
This presentation was held at the Red Hat EMEA Partner Summit in Valencia. The slide deck and MP3 file is available from https://emea-partner-summit.com. It shows the development of business oriented communities and highlights their economic advantages to the firms introducing them.
First I introduce some examples from SAP, Fiat and others, then I compare the different approaches of Geoffrey Moore, Eric von Hippel and Clay Shirky to the economic effects of business communities.
The last section is about the motivational factors to participate and contribute.
This week I came across two articles about facebook's development and business models and how they've beaten MySpace. The first article was Adam Hartung's blog on forbes.com. There he describs how facebook's "open" development model was superior to MySpace traditionally planned one.
"But, the brilliance of Mark Zuckerberg was his willingness to allow Facebook to go wherever the market wanted it. Farmville and other social games – why not?"
In his TED presentation Tom chatfield talks about seven ways games reward our brains ans thus keep us engaged.
Isn't it quite fascinating that the same principles that work in games, can be applied to marketing? We can achieve more engagement from customers and partners compared to traditional programs that often lack efficiency and attractiveness.
The seven findings from the presentation are:
Yesterday I came across Cameron Sinclair's presentation at Ted 2006. His understanding design process in architecture is close to the one in software. We're building our ideas on top of the knowledge of the community we're living in.
I want to share with you an article, that I came across on “Spiegel Online”. It is about Network Science and shows the intersection of Business, Social Psychology and Physics. As a physicist who is interested in communities and is doing channel sales for an Open Source company, a “must read” for me and – hopefully - an interesting read for you. The article is in German language. If you're not familiar with it, use your online translation service of choice.
With this set of pages, I give you insight into the system design and long term experiences from operating zentrada.de and its international complements (.com, .co.uk, .nl, .pl ....).
Zentrada is a B2B wholesale platform that is running in its current technical environment for five years now. I can show how the initial HA and security system design has proven itself over this period of time.
Here is a talk taken from ted.com which I consider being very inspiring.
If you don't know ted.com, I recommend this site to you. You rarely find more inspiring, intelligent and entertaining presentations on any other site.
The Ptolemaic Sales Model
Most companies that build an indirect channel follow a very traditional model. I call it the "Ptolemaic Sales Model" where the vondor represents the center of gravity with all partners and customers surrounding them.